Happy 2023! Many of us have sat down, at one point or the other, to think about how we’d like to improve ourselves personally and/or professionally. As we kick off the New Year, we want to remind you that it's ESSENTIAL to write down those new goals you've set!
According to HubSpot, one study found 76% of participants who wrote down their goals, made a list of goal-driven actions, and provided weekly progress reports to a friend achieved their goals — which is 33% higher than those with unwritten goals.
So, in short, let’s make it official and put it on paper. You’ll have a better likelihood of following through!
Here Are 5 Trends to Watch Out For in Sales and Marketing in 2023
At RB Consulting, we pride ourselves on keeping up with new sales and marketing trends. We make sure we stay in the know so that our clients remain well-informed and relevant!
What trends to look out for and consider when navigating your sales strategy this year?
1. RevOps is on the rise
2. Curated content is key to one-to-one selling
3. Businesses are leaning on automation
4. Account-based marketing is driving personalization
5. Buyers expect self-service experiences
Read more on their article HERE.
We love following trends and seeing consumers adapt and evolve. In short, people are wanting to get personal again! When you're ready to revisit or kick off your Sales Strategy, we're here to help!
UPCOMING SALES COHORT: January 2023
There's still time to join our Upcoming Sales Cohort! With 12 weeks of applied learning, networking, and accountability, you're sure to walk away with practical techniques and systems to apply to your business or career. Beginning the evening of Wednesday, January 18, 2023, we will have workshops, office hours, and more. Whether you're a dedicated small business owner looking to scale your business, or a 9 to 5 professional looking to knock their numbers out the park next quarter, you'll be glad you made this investment.
Wednesday, January 18th
In-Person Class Dates (every other Wednesday):
Time: 7:00 pm to 8:30 pm
Jan 18, Feb 1, Feb 15, March 1, March 15, March 29
Location: CoHatch Broad Ripple
6151 Central Ave. Indianapolis, IN 46220
Virtual Class Dates (every other Wednesday):
Time: Wednesday Evenings
Jan 25, Feb 8, Feb 22, March 8, March 22, April 5
What kind of topics will we be diving into over the course of 3 months?
Session 1: Growth and Abundance Mindset
Mindset is the foundation of everything. Achieving your definition of success in business development/sales, your career, your relationships, and living a purpose-filled life all start with what you think. In this session we’ll talk about the role mindset applies in sales and best practices to move from scarcity to a mindset of abundance and possibilities.
Session 2: Understanding Influence
In the science community, influence is often described as the psychology of why people say, “yes.” People in the workplace who are seen to have influence are oftentimes more trusted and recognized. In this session, we’ll learn about the 6 factors of influence and persuasion and why they matter in business development.
Session 3: “The Why is more important than the What”
Our “why” for doing what we do is uniquely ours. Crafting and clearly articulating our story is key to business development and building relationships. Our story is what connects us to other humans. In this session, we’ll outline the sales process and discuss best practices and tips to create our stories in a way that will resonate with our target audience.
Session 4: Sharing Our Story
Engaging, authentic, informative, and left wanting more; are all likely things you’d say about an artful storyteller. Stories bring people together, create emotions, build trust and evoke curiosity. In this session, we’ll practice sharing our stories and active listening by providing thoughtful feedback to one another.
Session 5: Getting Out There
The goal of “getting out there” is to meet new people, have shared experiences, and develop relationships, aka build our network. The way we build our network is by listening and connecting to other people’s stories and sharing our stories. In this session, we’ll chat about networking strategies and how to connect with your target audience or in other words, build your sales pipeline.
Session 6: “The Sale”
The most successful people in business development don’t just close a sale; they open a long-term relationship. In this session, we’ll talk about our mindset around money, effective negotiations, and reciprocal long-term relationships.
We can't wait to kick it off on January 18th! If you haven't learned about it, head to our website to learn more. We'd love to have you join us! There are payment plan options available AND group discounts available for groups of at least 3.
PAYMENT PLANS ARE AVAILABLE!
Register on our website under Sales Cohort: Sales Cohort | Rebecca Bormann Consulting (rbormannconsulting.com)
Why RB Consulting?
“If I had a nickel for every time a colleague, business owner/professional, friend, or family member shared with me that Sales is too hard and stressful because they can’t speak in public, they can’t close, haggling isn’t for them, they are afraid of rejection (the list goes on)… I’d probably be sitting on a beach somewhere taking pictures of the ocean and flowers. The truth of it is, we are all in sales in our careers and our everyday lives,” Rebecca Bormann says.
“Think about it, we are almost constantly enrolling ( aka “selling”) others into our visions and ideas… whether it’s a new process you need buy-in from your team to implement, offering someone a job at your company, a new skincare product that is everything that all your friends “just have to try” or the world’s best movie that the family and all your colleagues “have to go see.” It’s all a version of selling.”
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